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Playbooks

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PLAYBOOKS

Achieving consistently

high standards

As a national company, we understand the importance of achieving consistently high standards for our national clients with multiple office spaces around the UK.

The Playbook outlines the design standards for national business workspaces, developed in line with brand values and identity, derived from a series of virtual and in-person workshops. These exercises allow the team to collaborate with employees and capture the spatial and aesthetic requirements for new spaces.

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PLAYBOOK SERVICES FOR BUSINESSES

Details of
the Playbook

The document defines the business's design intentions for required office spaces and variations of these requirements to reflect the number of users. When looking at potential office locations, it is beneficial for the client to visualize how the designs will fit in the space, saving time and resource at the early stages of the design / fit-out process.

The design principles are set in these guidelines to ensure the branding is visible across the workspace portfolio, echoing the company's values and sustainability stance. The essence of the local area is also reflected in each office design.

The Playbook is designed to ensure a consistent design and standard throughout the project. It is not intended to restrict individual offices in any way. This service is designed to be used in conjunction with design development.

Collaborative
Workshops

Our team understands the client’s clear branding designs, values and culture within the collaborative, creative workshops. The findings are then deconstructed, and the team contextualise a brief detailing the following.

• Brief Taking

• Brand DNA – Culture/Values

• Concept vision - Hopes & aspirations for the new workspace

• Likes & Dislikes

• Look & feel

• Architectural Review – Define Key spaces

• Ways of working

• DDA Approach

• Acoustic – DB requirements

• Furniture

• Storage requirements

• Joinery

• Ceiling features

• Flooring types

• Wall finishes

• Graphics & branding review

• IT specifications

• AV specifications

• Services specifications

• Security

Find out more with our
Playbooks Guide

Download Our Comprehensive Guide

HOW WE DO IT

Playbook Process

The why:

Visioning

Vision & Control: Business strategy, governance, engagement strategy, culture

The what:

Analysis

Listening: Surveys, Stakeholder workshops, determine the facts

The how:

Development

Definition: Benchmarking, Site Visits, Concepts, Visualise

The why:

Visioning

Vision & Control: Business strategy, governance, engagement strategy, culture

The what:

Analysis

Listening: Surveys, Stakeholder workshops, determine the facts

The how:

Development

Definition: Benchmarking, Site Visits, Concepts, Visualise

PLAYBOOK SERVICES FOR BUSINESSES

Make your project simple:

Choose the Workspace Experts.

Clients with multiple locations can set standards, prices, and engagement processes in advance through our playbooks, and we can guide you through the process from start to finish. For over 26 years, we've been leading the way in commercial design and build throughout the UK.

Our team will consider the best practices for your project based on their expertise. We're delighted to have worked on a wide range of innovative, brand-leading fit-outs for clients spanning across all sectors, industries and verticals.

Could yours be our next project?

Weave a playbook into your office space.

Talk to our fit-out experts today

Frequently Asked Questions

A Playbook is a comprehensive document that defines an organisation’s design standards, ensuring brand consistency across all office spaces. It outlines spatial planning, aesthetic requirements, and design principles, allowing businesses to create cohesive work environments that reflect their values and identity. By using a Playbook, companies streamline the design and fit-out process, saving time and resources while maintaining high-quality standards.

The Playbook is developed through collaborative workshops—both virtual and in-person—where our team engages with stakeholders to understand brand values, workspace needs, and employee preferences. It includes guidelines on layout, materials, finishes, furniture, and sustainability considerations. Additionally, it accounts for office variations based on team sizes, ensuring adaptability without compromising brand identity.

Yes, a Playbook serves as a reference tool when evaluating potential office spaces. By visualising how a design will fit into a given space, businesses can make quicker, more informed decisions, reducing the risk of costly redesigns. This approach enhances efficiency in selecting locations that align with the company's spatial and operational requirements.

No, a Playbook provides a framework for consistency while allowing flexibility in office design. It establishes overarching design principles but does not impose rigid constraints, enabling local adaptations that reflect regional influences and employee needs. This ensures that while branding remains uniform, each workspace maintains a unique identity that resonates with its surroundings.

With over 26 years of expertise in commercial design and build, Denton excels in creating tailored Playbooks that align with business objectives. Our team’s in-depth knowledge ensures that every Playbook is practical, adaptable, and future-proofed, allowing companies to maintain high standards while evolving with industry trends. Our collaborative approach guarantees that each Playbook is an effective tool for optimising workspace design and functionality.

Playbooks

Achieving consistently

high standards

Details of
the Playbook

Concept & Vision

Zoning

Design Development

Technical Specifications

Visioning

Analysis

Development

Visioning

Analysis

Development

Make your project simple:

Choose the Workspace Experts.

Could yours be our next project?

Weave a playbook into your office space.

Frequently Asked Questions

What is a Playbook, and how does it benefit multi-location office fit-outs?

How is a Playbook developed, and what does it include?

Can a Playbook help businesses make faster real estate decisions?

Does a Playbook restrict design flexibility for individual offices?

Why choose DENTON for your Playbook development?

Playbooks

Achieving consistently

high standards

Details ofthe Playbook

Concept & Vision

Zoning

Design Development

Technical Specifications

Visioning

Analysis

Development

Visioning

Analysis

Development

Make your project simple:

Choose the Workspace Experts.

Could yours be our next project?

Weave a playbook into your office space.

Frequently Asked Questions

What is a Playbook, and how does it benefit multi-location office fit-outs?

How is a Playbook developed, and what does it include?

Can a Playbook help businesses make faster real estate decisions?

Does a Playbook restrict design flexibility for individual offices?

Why choose DENTON for your Playbook development?

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Details of
the Playbook